Closet Theory
What we do.
Last updated 23 July 2026
Closet Theory, in one line
Closet Theory is a personal-styling app for the Indian market. You digitise your wardrobe, see yourself on a digital avatar built from your real body measurements, and get outfit recommendations pulled from what you already own — plus, where it helps, a human stylist and pieces to fill the gaps.
How it works
- Digitise your wardrobe. Photograph your clothes; our pipeline removes the background, categorises, tags, and describes each piece automatically.
- Meet your digital twin. A short body scan produces real measurements and a photoreal avatar, so recommendations are sized and shaped for you specifically, not a generic model.
- Get outfits, daily. Our recommendation engine composes looks from your own wardrobe for the day ahead, and lets you build and save your own in a drag-and-drop outfit studio.
- Shop what's missing. When a look calls for something you don't own, you can buy it directly in the app — or hand the whole thing to a human stylist for a fully curated experience.
The three tabs
Styling — wardrobe, daily outfit recommendations, the outfit builder, and your digital twin.
Stylist — a premium, human-led styling tier: a dedicated stylist chats with you, curates looks, and builds a cart around your wardrobe and taste.
Shop — a self-serve product experience for buying garments and accessories that fit your body and complete your wardrobe.
Where we are today
Closet Theory is pre-launch and invite-only while we refine the experience with a small group of members. Some features described above — including parts of Shop and Stylist — are being rolled out gradually. Nothing here is hypothetical: it reflects the product as it exists in the app today.
Who operates Closet Theory
Closet Theory is a product of Trivora Dynamics Private Limited (CIN U47110MH2025PTC457934), a company incorporated in India under the Companies Act, 2013, with its registered office at Floor 3, A Block, Shivsagar Estate, Dr Annie Besant Road, Worli, Mumbai, Maharashtra 400018, India. Full contact details are on our Contact page.